Mulberry brings a celebration of progressive British style to its flagship and concept store
For more than forty years, Mulberry has been known for its much-coveted, timeless leather handbags and accessories. Today, Mulberry offers a unique point of view on heritage, as it celebrates a truly British identity from a new, modern perspective.
Inspired by the British landscape and the strong forms of Brutalist architecture, the Regent Street store explores the beauty of contrasting materials, volumes, shapes, scales and sensibilities, throughout its design concept.
Discussing the store’s design, esteemed Interior Designer Faye Toogood said: “The store concept plays upon Mulberry’s heritage-brand status by paying tribute to the raw power of the British landscape in all its many forms.”
Looking to redefine the shopping experience, the Regent Street store features fresh, contemporary interiors that are more like a welcoming home, than a traditional retail environment. Sophisticated but untraditional, the design captures the essence of the Mulberry brand, creating an opportunity in which shoppers can discover and explore freely.
To coincide with the launch of the new store, Mulberry has created an exclusive collection of the newly introduced Harlow bag family in season animations that will be available only at the Regent Street flagship.
100 Regent Street, London W1F 5SR