A global first from the brand, ‘Innovation by Space NK’ has arrived in London.

Leading British beauty brand Space NK has opened the doors to a one-of-a-kind concept store from the brand, exclusive to Regent Street.

Home to the most innovative product launches from Space NK, shoppers can get first pick of the latest beauty must-haves, as well enjoying a range of unique experiences, from meet and greets with brand founders, to tutorials with the Space NK Pro-Artist Team.

What’s more, there will be the exclusive opportunity to pre-order Space NK’s most coveted product launches in-store, previously only available online. Regent Street will be the very first store to showcase these ‘must-have’ products, so shoppers won’t only be the first to buy, but also to try.

A true haven for beauty, whilst browsing the array of products available, look out for inspiration from ‘The Edit’, another store first. Curated by a high-profile former Beauty Director, this tower will be inspired by the latest social media and forecast trends, constantly evolving to showcase the latest buzz word ingredient or demystify the season’s most-wanted colour trend.

Digital screens in the store will also complement the wider shopping experience, with live how-tos and tutorials to keep consumers up to date with the latest looks and tips on how to get them at home.

Visit the unique new Innovation by Space NK store now at 285 - 287 Regent Street.

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