Regent Street's Sugar Plum Fairies and Toy Soldiers

Regent Street offers a helping hand this Christmas, with its team of enchanting Toy Soldiers and Sugar Plum Fairies

Truly embodying the Spirit of Christmas, we’ve enlisted the help of traditional Toy Soldiers and Sugar Plum Fairies this December.

Dressed in beautiful, hand-sewn costumes, our eye-catching Christmas ambassadors will be positioned on Regent Street every weekend in December, adding an extra touch of enchantment to the street.

They will be on hand to welcome and help shoppers navigate the busy street, offering directions to the exclusive ‘Customise your Christmas’ hub, as well as being ready to pose for a seasonal selfie.

Look out for our team of festive helpers and be sure to give them a wave!

Have you spotted a Sugar Plum Fairy or Toy Soldier? Share your selfies and photos with @RegentStreetW1 #TheSpiritOfChristmas

Sign up for the latest news, competitions, offers and events

I agree to receive regular updates from Regent Street Online and confirm that I am over 13 years old.* Fair Processing