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The Ultimate London Marathon Shopping Guide

The annual race is fast approaching. Whether participating or planning to soak up the atmosphere, you can ensure you’re race-ready thanks to our Marathon edit.

Our guide to the best running gear on Regent Street is perfect for those pounding the pavements for 26.2 miles and when it comes to long distance running, the most important piece of kit to get right is your running shoes. If it’s comfortable and supportive trainers that you’re looking for, ASICS is a great place to start - the ASICS Gel Nimbus 20s are a colourful yet serious choice for her, whilst for him, the ASICS Metarun are a safe pair to bet on.

After months of training, it’s important to measure your success. The Apple Watch Nike+ is complete with all the technical functions to track your progress and ensure you stay on track to meet your goal. It’s an investment purchase that will incentivise you to continue running even once the race is over.

Runners tend to layer up, and to keep off the pre-race chill, we recommend the NikeHooded Running Jacket as a light layer to keep you warm. If the sun stays shining, opt for a stylish pair of shorts - the lululemon Tracker Shorts in coral are a bright pair that will be easy to spot as you run round the city!

Stating hydrated in warmer weather is a priority for runners and spectators alike. Luckily, Regent Street has free water hydration points to fill up your reusable bottles. Don’t have one yet? Don’t worry - the lululemon Purist Water Bottle includes a sketch of part of the Marathon route, Tower Bridge. 

An alternative drink suitable for post-marathon recovery is the Neat Nutrition 'Pretty in Pink' Protein Shake - a drink designed to replenish depleted muscle stores and give you that post-race energy hit.

Post race, recovery is crucial for any athlete. Treat a loved one (or yourself) to a well deserved massage at Hotel Cafe Royal after crossing the finishing line. The Akasha Spa’s 'Akasha Relax and Balance Ayurveda Massage' offers 90 minutes of pampering that will reduce muscle tension and relax aching limbs.

Finally, for anyone feeling inspired to take on the London Marathon challenge next year, there is no time like the present to get started. lululemon has created the lululemon Backers Run Club - a running club for all levels that meet in the Regent Street store every Thursday evening. Skip the excuses and get training to ensure you feel fighting fit to run this time next year.



Lululemon, Backers Run Club

Lululemon, Backers Run Club


Refill London, Tap water available at five Regent Street locations

Apple, Watch Nike+
From £399

Nike, Nike Air Women's Running Jacket

ASICS, Gel-Nimbus 20 Trainers

ASICS, Metarun Trainers


Glow Bar, Infared sauna session
From £40

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