As the Tour of Britain races through Regent Street on 11th September, we take a look at some of the best places for cycling fans and novices alike to get into the spirit of the sport.

Cycle fever has officially hit Regent Street. Following an incredible result from Team GB in Rio, we’re now gearing up for the Tour of Britain arriving on 11th September, which will see sporting legends Sir Bradley Wiggins and Mark Cavendish glide down our famous street.

Feeling inspired, we’ve rounded up the best places to go on Regent Street covering everything from training to looking the part, bike maintenance to subsistence.

Rapha, 85 Brewer Street
If you’re Team Wiggins, head over to Rapha and immerse yourself in the live sporting action, where there will be a screening of the Tour of Britain in the Cycle Club, as well as a customisation service on selected items of WIGGINS kit available in-store.

Psycle, 76 Mortimer Street
Why not live the action in real time, with a session at much-loved spin studio, Psycle London, where you get a full body workout on a bike. Whether you’re looking to push your body to its limit or for low-impact exercise, Psycle has a range of classes to suit all preferences with each class full of high energy, positivity and great music. For more information on classes, click here. After your class, be sure to replenish with healthy, delicious nourishment from the Psycle Energy Kitchen too.

Third Space Soho, 67 Brewer Street
One of London’s coolest health clubs, Third Space is a hotspot for fitness fanatics. For an intense cycling workout, using the latest in cutting-edge technology, the aptly named ‘Tour Cycle’ offers a technical and structured ride to build endurance that will have you cycling like the greats.
Third Space also boasts a number of other sports classes from yoga to dance, for more information click here.

Whole Foods Market, 12-20 Glasshouse Street
Feel good from the inside out with Whole Foods Market, offering all things healthy and nutritious, from freshly prepared smoothies, salads, snacks and much more. The perfect spot for a touch of healthy hedonism before or after your workout.

Cycle Republic, 43 Margaret Street
Cycle Republic is the go-to store for everything you need to get into gear, housing the latest in hi-tech bikes, cycling helmets and accessories to all-important maintenance essentials. A must for cycling enthusiast and novices alike.

Nike Town, 236 Regent Street
Nike store will keep you ahead of the fashpack with its cool, customisable sportswear from footwear to sports vests.

H&M, 234 Regent Street
If you’re looking to Psycle, rather than cycle, make H&M your go-to for a chic range of fitness and sportswear essentials from leggings and t-shirts to sports bottles. Available in a range of bold colours and designs, there’s something for everyone whatever your sports style.

Asics, 29 Regent Street & The North Face, 290 Regent Street
Although both of these top sports brands are synonymous with other sports, each boasts a great collection of sportswear and accessories that will prove useful on the road.

Missed your favourite? Tell us at @RegentStreetW1.

The Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep. For more information visit

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