Swedish fashion brand Weekday has officially opened in London after its highly anticipated UK launch.
Founded in Stockholm in 2002, H&M Group's Weekday encompasses modern minimalism and street inspired fashion with an ever so stylish Scandinavian edge. Offering a great mix of womenswear, menswear and array of on-trend accessories, this creative and youthful brand is a much welcomed new addition for London shoppers.
Within its very first UK store, expect to find an incredible selection of wardrobe staples along with bold and artistic statement pieces. From the perfect cotton sweatshirt to the futuristic silver PVC dress, Weekday has something for every style.
Inside the carefully curated store, displays are smartly separated into themes and complementary colour palettes, so you can easily pull together head-to-toe outfits, which even includes the accompanying bag, hat, and shoes.
For its exclusive pre-launch AW17 exhibit, oversized puffa jackets, chunky knits, slouchy tailoring, and acid wash denim all feature, along with heavy hiking boots and a clear accent of rope detail. This inspiring display welcomes you upon entering the store and looks to be hugely popular already.
Denim has always played a huge part in the Weekday brand, and is clearly showcased within the Regent Street store. On both shopping floors, floor-to-ceiling shelves cover the walls, stacking perfectly folded denim jeans that instantly highlights their extensive variety. These walls of denim house every style, from slim fit, skinnies, to classic 90’s fit in light blue jeans or stone-washed indigo. Weekday even provide an in-house alteration service, to ensure that you leave with the ideal fit of your chosen denim purchase.
Wander down the pine coated stairs into an exclusive in-store screen printing room, where each week, Weekday takes a look at what is going on in the world, from political topics to cultural trends, and from this prints on-trend slogans onto its range of high quality cotton t-shirts. These are available exclusively in the Regent Street store and are sure to keep shoppers Instagram feeds on-trend.
Visit the new cool and collated Weekday store on Regent Street soon, to browse its diverse styles and staple pieces. Opening times can be found in the Directory here.