Decorate your Instagram feed with our guide to the best places to snap the sparkling Spirits lighting up central London's darkening skies. Uncover the best Christmas window displays and capture memories that you can share and enjoy for years to come. Ready? Let the festive photo tour begin…
1. The Regent Street curve
Get your iconic photo underneath a soaring Spirit of Christmas stood on Regent Street's pedestrian central divider. Place yourself roughly level with Karl Lagerfeld for the ultimate shot. Hungry work looking that good? Cross to Heddon Street and refuel at one of its restaurants – we recommend a festive cocktail at Ziggy Green or ordering tapas until you're ready to roll like a Christmas pudding out of award-winning Spanish eatery, Sabor.
Guests in Hotel Café Royal's Dome Suite will be treated to unmatched views of the Christmas lights until 2 January. Cosy up on the terrace and watch the glittering lights high above street level with views across to Big Ben and the London Eye. Just passing? Rest tired feet after Christmas shopping and treat yourself to dessert on Cakes & Bubbles' street-level terrace.
3. Hamley's window and Santa's grotto
Santa and his elves have been hard at work on their North Pole outpost at Hamley's on Regent Street. Be reminded of the magic of Christmas with their Harry Potter window display. Step inside to meet the man himself at Santa's grotto to snap that special family photo.
4. The Nest at The Treehouse
You'll feel like you're entering Narnia as you make your way through the wooded arches of The Nest at Treehouse Hotel this winter. Pose for a photo before taking a perch at the bar or on the rooftop to enjoy 360-degree views of London.
We love to see your pictures from winter in the West End. Tag @RegentStreetW1 and we'll feature our favourites.