Hamleys Toy Parade 2017


The annual Hamleys Toy Parade returns to Regent Street on Sunday 19th November, providing families with a full day of magical entertainment.

Britain’s best loved toy store is getting in the festive spirit, bringing their fun and fantastic Christmas Parade to the streets once more. Popular personalities such as the Minions, Transformers and even The Powerpuff Girls, will be joyfully parading along the street, alongside marching bands, dancers, toy vehicles and Father Christmas himself.

With entertainment set to be bigger than ever, the street will see stars from TV and film travel the length of Regent Street with the parade setting off from Air Street at 11am. Throughout the day you can even meet some of your treasured characters and take part in a range of enjoyable activities in dedicated zones, such as the CBeebies Village, NERF Vault, Trolls Activity Truck, and many exciting sessions for the entire family from Magic Radio. 

The Hamleys Main Stage located outside the world-famous toy shop will host entertainment, welcoming special guests and performers including YouTube sensations KidzBop, who will be singing a selection of festive songs to brighten everyone’s day.

To end the event in style, at 4:30pm, an extravagant firework finale will take place, as Regent Street lights up with its enchanting Christmas lights.

Celebrate the beginning of Christmas at the world’s biggest toy parade this Sunday, and share your favourite moments from the day by tagging @RegentStreetW1

Click here for the full parade line-up.

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