On Run Club, powered by Pure Sport
Put on the latest On trainers to test and start your Sunday strong with a guided 5K run hosted by On at Regent Street and hear from Pure Sport’s experts on the role of hydration and nutrition in performance. After your run, enjoy exclusive early access to the On Regent Street store. Refuel, rehydrate and recover with Pure Sport products as peruse the store at your leisure.
Join On for the ultimate run club experience in the heart of Regent Street.
Kick things off in-store, where you’ll swap your own trainers for the latest On Running shoes for the run - ready to trial them out on the road. Then hear from Pure Sport’s experts on the role of hydration and nutrition in performance, focusing on building sustainable habits that support long-term wellbeing, not just quick wins.
Then head out together on a guided 5K through Regent Street and the nearby Royal Parks, led by the On team. Expect expert pacing support, high energy and plenty of motivation along the way - powered by feel-good tunes from their portable speakers.
Post-run, return to the store for a well-earned reset. Rehydrate and refuel with Pure Sport products while enjoying exclusive early access to the Regent Street store.
Both the Pure Sport and On teams will be on hand throughout to answer your questions, whether it’s about gear, training, or fuelling your runs more effectively.
Note: Trainers to be returned to On after the event.
Ticket price: Free
Ticket price includes: A guided 5K run, exclusive early store access, hydration from Pure Sport with an expert-led talk from Pure Sport on hydration and nutrition and a gift bag.
Location: On, 169-173 Regent St., London W1B 4JF
Date: Sunday 24 May 2026
Time: 9.30am
Event details:
9:30am - Arrival & Check-In at the On Flagship Store
Kick off the morning by meeting the team and getting checked in. You’ll have the exclusive opportunity to swap your usual trainers for a fresh pair of On running shoes to test during the run.
9:45am - Welcome from Pure Sport
Hear from the Pure Sport team on the role of nutrition and hydration in performance and recovery, plus discover the products and routines that can help support your training goals.
10:00am - Guided 5K Run with the On Team
We’ll head out for a relaxed and social 5K through the city, led by the On team. With pace groups for different running speeds, everyone is welcome. Expect plenty of stops along the route, good vibes throughout, and of course a group photo moment along the way.
10:45am - Return to Store & Exclusive Early Access
Head back to the store before opening hours for an exclusive shopping experience. Change back into your trainers — or take the opportunity to treat yourself to a new pair of On shoes. The team will also be on hand to talk all things running gear, with On-branded prizes up for grabs while you refuel and recover.
11:30am - Event Close & Gift Bags
Before you head off, collect a complimentary gift bag packed with goodies from On and Pure Sport.
About On
On is a Swiss performance brand known for its innovative approach to running technology, including its signature CloudTec® cushioning. Designed in the Swiss Alps, On combines performance and style to support every type of runner, from beginners to elite athletes, helping you run longer, lighter, and more comfortably.
About Pure Sport
Pure Sport is a UK-based wellness brand focused on clean, effective nutrition and hydration. Built on science and transparency, its products are designed to support performance, recovery, and long-term health. From electrolytes to supplements, Pure Sport helps athletes fuel their bodies with ingredients they can trust.
