Jacksonville Jaguar Cam Little On Why He Loves London

If you’re a sports fan, you’ll probably recognise Cam Little. Placekicker for the Jacksonville Jaguars, NFL record holder and all around nice guy, Cam is beloved by football fans far and wide. So naturally, we asked him to share his top Regent Street recommendations.

We’ve long loved American Football on Regent Street, proudly hanging flags to celebrate big games, such as Cam’s 2026 match against the Houston Texans at Wembley. We’re also home to Fanatics, a must-visit for any NFL collectors in town.

Without further ado, let’s get stuck into an NFL star’s Regent Street suggestions. But first, we’ll need a “DUUUUVAAAAL”!

Do you have a favourite restaurant on Regent Street, and why?

Hawksmoor on Air Street is one that I love! It’s right off Regent Street and the Sunday roast there is unreal.

Whenever you visit London, what does your ideal day in the city look like?

A morning round of golf at The Grove or somewhere new - getting to play a course like Wentworth would be a dream. After that, back into town for some shopping on Regent Street, then dinner. I grew up playing soccer and watching the Premier League every weekend, so if there’s a match on, that’s the perfect way to finish it off.

The Jags have a big following here in London; how do British NFL fans stand out from Americans?

The passion and the knowledge. British fans really study the game, and you can tell they’ve been up late watching for years. They also bring that football culture with them: the singing, the energy for all four quarters, and they show up in every team’s jersey. It doesn’t feel like a neutral site. It feels like a home game, and as a Jag that means a lot.

What do you love most about playing in the UK?

Playing in a stadium like Tottenham, where I’ve watched games on TV my whole life, is something I don’t take for granted. It’s the full circle for me: a kid who grew up on soccer getting to kick in the place where the best footballers in the world play. And the fans here make it special every single time.

You just scored a 57 yard field goal to secure the win over the Eagles; how would you describe the feeling?

It was surreal. Seeing my teammates sprint at me with that crowd going crazy, in London, is a moment I’ll remember for the rest of my life.

If all this has you eager to touch down on Regent Street, we have a whole host of information ready for you to start planning your next trip. For places to stay, we have a handy guide of the best sleep spots. Keen to hit the shops? We’re known for some of the world’s most famous stores. And if you’re hungry for dining recommendations, don’t just take it from us, take it from an expert.

See you soon, and don’t forget to share your snaps with us over at @RegentStreetW1 on Instagram and TikTok - we’d love to see them!