Wedding Fashion Guide

The sun is out, the fridge is covered in invitations and every weekend is cause for celebration… wedding season has arrived. While the big day may belong to the bride and groom, there’s no shame in aspiring to be the best-dressed guest, and whether you’re headed to an intimate countryside ceremony or a destination celebration abroad, Regent Street has everything you need to build the perfect wedding look.

Say yes to the wedding guest dress

For wedding guests who want an option that doesn’t break the bank, COS has everything from ceremony-ready dresses to pieces destined for the dancefloor come nightfall.

We firmly believe that comfort is key, and COS’s fluid midi dresses and softly structured tailoring are designed with a signature sense of ease to keep you feeling your best all day long.

Kit out the groom straight from the loom

If you’re a groom who’s not sure where to start, kit out the whole wedding party in one go at one of Regent Street’s expert tailors.

For a modern take on traditional British tailoring, Hackett is a strong starting point. Their personal tailoring service allows for a high level of customisation, from the lining and buttons to the interior construction, creating a suit that feels distinctly your own.

If you’d prefer a completely custom-made experience, head to nearby menswear mecca Jermyn Street for full control over the finer details at one of its tailors.

An air of French flair

Maje brings the ‘je ne sais quoi’ to your wedding wardrobe, with dresses full of Parisian style. With flowing fabrics, bold colours and silhouettes that stand the test of time, these are dresses to wear for wedding days and beyond.

For brides, Maje also offers plenty of pearly white must-haves. Understated and elegant, these are dresses to carry you through every memory and moment - from the rehearsal dinner to the big day and onto that all-important post-wedding brunch.

How to beat the heat

Have you RSVP’d ‘yes’ to a destination wedding in warmer climes? You’ll want a lightweight dress or suit that will leave you feeling fire.

GANT offers a range of linen pieces perfect for warm-weather celebrations, including linen shirts, blazers, short-sleeved dresses and caftans that move with you (and keep you cool when the temperatures rise).

Be wise and accessorise

Get the full ensemble at Hobbs, whose selection of floral dresses are set off by accessories to make you stand out in the wedding snaps. Statement fascinators, wedding-ready shoes and beautifully crafted bags add the finishing touches, leaving you with an outfit that feels entirely your own.

With so many invites in the diary, why not buy a couple?

If you’re making a day out of wedding shopping, include a spot of brunch, indulge in a tasty afternoon tea, or celebrate with cocktails at some of London's top bars.