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Festival Offers

Future of Food is a festival for all.

Explore a curated selection of special offers across Regent Street and St James’s. Enjoy exclusive discounts on selected retail purchases, browse our offers below. For Mastercard cardholders, an additional reward awaits, redeemable at participating retailers when you pay with your Mastercard.

Have a Mastercard?

Across participating retailers, look out for the co-branded preferred payment partner symbol to secure your exclusive reward, redeemable only when paying with Mastercard. Available while stocks last.

Sustainable Shopping

Receive a festival discount across certain sustainable lines.

Paying with Mastercard? Take home your exclusive reward: a sustainably-made branded tote bag to carry your belongings.

  • Smeg

    10% off new cookware range

    Address: Smeg, 14 Regent St., London, SW1Y 4PH

    Timings: Mon - Sat: 9am - 5pm. Sunday: 11am - 5pm

    How to redeem: Please quote ‘SMEGXFF10.’ at the till in person and online to apply the 10% off discount *T&C’s apply.

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  • Bija

    10% off Bija drinks and coffee beans

    Address: Bija, 2a St James's Market, London, SW1Y 4AH

    Timings: Mon - Fri: 8am - 5.30pm, Sat: 11am - 6pm, and Sunday: 12 - 6pm.

    How to redeem: Please quote ‘Future of Food’ at the till to apply the 10% off discount *T&C’s apply.

  • Biogena

    50% off on your trial treatment

    Address: Biogena, 80 Regent Street, Quadrant Arcade, W1B 5HH, London

    Timings: Mon - Sat: 10am-6pm. Sunday: 12pm - 6pm.

    How to redeem: 50% off first Treatment, code: LDN50 (Disclaimer: Only usable and redeemable once per customer). *T&C’s apply.

  • Biogena

    25% off on products and treatments

    Address: Biogena, 80 Regent Street, Quadrant Arcade, W1B 5HH, London

    Timings: Mon - Sat: 10am-6pm. Sunday: 12pm - 6pm.

    How to redeem: 25% off in-store (Products + Treatments), code:  FFF26 (Disclaimer: Only redeemable in our store). *T&C’s apply.

  • Berry Bros. & Rudd

    10% off their own selection range across the wine and spirits shops

    Address: Berry Bros. & Rudd, 63 Pall Mall, London, SW1Y 5HZ

    Timings: Tues - Fri: 10am to 7pm. Saturday: 10am to 5pm. Sun and Mon: Closed.

    How to redeem: Please quote ‘Future of Food’ at the till to apply the 10% off discount *T&C’s apply.

  • Brityard

    10% off the Assembly coffee range

    Address: Brityard, 285 Regent Street, London, W1B 3AU

    Timings: Mon - Wed: 8am - 6pm, Thur: 8am - 7pm, Fri: 8am - 8pm, Saturday and Sunday: 10am - 8pm.

    How to redeem: Please quote ‘Future of Food’ at the till to apply the 10% off discount *T&C’s apply.

  • Compane

    25% off all products in store

    Address: Compane, Unit 5 Quadrant Arcade, 80 Regent Street, W1B5RL

    Timings: Mon - Fri: 8am - 5pm, Sat and Sun: 9am - 5pm

    How to redeem: Please quote ‘Future of Food’ at the till to apply the 25% off discount *T&C’s apply.

  • Barrys

    FIRST TIMER OFFER: Please quote ‘Future of Foods Festival’ at the front desk before your chosen class to redeem the offer

    Get 2 classes worth £26 when you attend the Future of Food Festival event at Barrys.

    Address: Barrys, 59 Kingly St, London W1B 5QL

    Timings: Mon - Sat: 10am -8pm, and Sun: 12 - 6pm.

    How to redeem: FIRST TIMER OFFER: Please quote ‘Future of Foods Festival’ at the front desk before your chosen class to redeem the offer. T&Cs apply.”

  • Barrys

    50% off your shake at Barry's Soho

    When you attend a class at Barry's Soho, you can get 50% off your shake.

    Address: Barrys, 59 Kingly St, London W1B 5QL

    Timings: Mon - Sat: 10am -8pm, and Sun: 12 - 6pm.

    How to redeem: Please quote "Future of Foods Festival" at check-in before a class to redeem offer. *T&C’s apply.

  • Mantidy

    Offer on the cheese & wine leather pouches

    Address: 19 Princes Arcade

    Timings: Mon - Sat: 11am - 6pm, and Sun: 12 - 6pm.

    How to redeem: Please quote ‘Future of Food’ at the till to redeem offer. *T&C’s apply.

  • Paxton and Whitfield

    Coming soon...

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    Address: Paxton & Whitfield, 93 Jermyn St, London, SW1Y 6JE

    Timings: Mon: 11am - 5pm, Tue - Sat: 10am - 6.30pm, and Sun: 11am - 5pm

    How to redeem: Please quote ‘Future of Food’ at the till to redeem offer. *T&C’s apply.

  • Aromaria

    10% off any product in store

    Address: Aromaria, Unit 1, Quadrant Arcade, 80-82 Regent Street

    Timings: Mon - Sat: 11am - 9pm, and Sun: 12 - 7pm.

    How to redeem: Please quote ‘Future of Food’ at the till to redeem offer. *T&C’s apply.

  • Floris

    10% off any purchase in store

    Address: Floris, 89 Jermyn Street, London, SW1Y 6JH

    Timings: Mon - Sat: 9.30am - 6.30pm, and Sun: 11am - 5pm.

    How to redeem: Please quote ‘Future of Food’ at the till to redeem offer. *T&C’s apply.

Want to discuss opportunities?