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The Choose Love Store is Back for Christmas 2025: Find out what's new
The windows are dressed, the lights are aglow and that iconic festive buzz is well and truly back on Regent Street for the Christmas season. It’s one of our favourite moments of the year, made even better for 2025 as we welcome back one of London’s most anticipated seasonal pop-ups. Choose Love has returned for the Christmas period with what’s known as ‘the ultimate charity shop’, where you’ll be able to buy essential items for displaced people across the globe – and perhaps tick a few items off your own shopping list too!
So, what is Choose Love?
Since 2015, Choose Love has been supporting refugees and displaced people with emergency aid and support. Formed in the UK by a group of friends in response to the refugee crisis, what started out as a viral online campaign has now become a fully-fledged charity supporting projects in over 50 countries.
With high-profile supporters like Dua Lipa, Benedict Cumberbatch and Annie Lennox, you may have come across Choose Love through their events, collaborations and social media activism, all built on the belief that small acts of kindness can have a life-changing impact.
And what is the Christmas Store?
The Choose Love Christmas Store is back on Regent Street for 2025 with its biggest event yet – and we couldn’t be more excited to host.
The shop, designed by Misty Buckley, spans two floors and features some familiar sights as well as new additions. The merchandise section is home to Choose Love’s iconic t-shirts and tote bags designed by Katharine Hamnett, with added festive extras like baubles and wrapping paper to help your Christmas prep along the way.
The Choose Gifts section brings together a curated collection of discounted fashion and beauty, hand-picked by celebrity stylists Aimee Croysdill, Holly Eva White and Felicity Kay, including new, pre-loved and past-season items.
And how about an extra Christmas bonus? Visit the store on the 11th, 14th or 20th December and you can have your gifts wrapped with our very own Regent Street x Choose Love paper. You can bring items purchased from across Regent Street or St James’s to be gift-wrapped for free by presenting a valid receipt from a Regent Street or St James’s store (must be listed on the relevant destination website).
Marking a first for 2025, this year’s store will also house the Choose Love Coffee Shop, with beans and cups donated by Allpress so that all proceeds can go directly towards the charity’s work.
The main shop will once again be an opportunity to spread festive joy with meaningful purchases that go to refugees and displaced people. It works a little differently from a conventional shop – here’s what to expect:
Browse the selection of products – Take a look through the essential supplies and life-changing bundles available for you to buy, from children’s coats, hot food and life-saving medical care to mental health support and legal aid.
Buy what you can – Whatever you choose to purchase goes directly to those in need. Though you won’t take your buys home with you, you’ll be handing them over to the Choose Love team who will set to work distributing them.
Share the love – You’ve brought hope and joy to someone this Christmas. Your items will be delivered to displaced people around the globe via local humanitarian projects that partner with Choose Love.
When and where can I find it?
From now through to Christmas Eve, you can find the Choose Love Store at 245 Regent Street, London, W1B 2EN.
If you can’t make it in person, don’t worry! You can also shop online and send a festive e-card at chooselove.org.
What's more, join us on Saturday 6th December for the Regent Street Festive Mile and get your groove on with the Choose Love Disco Bus, featuring all the best festive hits from live DJs and choirs.
It’s always a joy to see this space come to life each winter, and we’re thrilled to welcome such a wonderful cause back for another year. If you’re in the area, we hope you’ll stop by to join in with the festivities and choose love with us.