Regent Street goes traffic-free for a day of festive fun

We’re sleighing the season in style! On Saturday 6th December, Regent Street will be closing to traffic and transforming into a fully pedestrianised winter wonderland. 

From 2pm to 9pm, along Regent Street’s Festive Mile, visitors can expect extra-special shopping, roving entertainment and plenty of merry refreshments – it’s the perfect way to kick off your Christmas celebrations. 

Hop onboard our festive fleet! Look out for three vintage, red buses parked along our iconic Curve, reading to welcome visitors with seasonal surprises:  

• The Spirit of Christmas Selfie Station: Head to the top deck for the ultimate ‘Instagrammable’ selfie, with our famous Spirit of Christmas lights providing the most beautiful backdrop.  

• The Choose Love Disco Bus: Get your groove on and be dazzled under disco lights as you enjoy live music from choirs and DJs who bring the festive cheer. Hosted by Choose Love – a charity that supports refugees and displaced communities. 

• The Gift Wrap and Festive Crafts Bus: For the crafty folk among us, book your spot on wreath making workshops or drop in for children’s Christmas crafting. If you’ve managed to take secure some gifts, take advantage of the free gift-wrapping station – just show the receipt from a Regent Street or St James’s store and leave with a perfectly wrapped present. 

The festivities don’t stop there! We’ve got incredible, exclusive offers and experiences happening across our stores and restaurants, including: 

• Bentley’s: Enjoy Christmas carols on the terrace or buy mulled wine and oysters to takeaway 

• NEOM: Have a go at the spin-to-win wheel to get your hands on some goodies and enjoy a complimentary travel candle with any £20 purchase (while stocks last) 

• Marc Jacobs: Join them for an exclusive in-store event, with a DJ set and drinks on offer 

• 66°North: Enjoy a drink while ticking off the gifting list  

• Ziggy Green: Feel extra festive and enjoy the sounds of the Soho Saint Brass Band while dining 

So mark your calendars, wrap up warm and head to Regent Street for a day that will fill you with festive spirit – because this is one seasonal celebration you won’t want to miss the bus on! 

Plus, the Choose Love shop returns for a second year, stocking essential supplies and life-saving interventions for refugees. Visitors can purchase Choose Love merchandise and luxury beauty and fashion products that have been donated by leading brands and designers – all sold at hugely discounted rates. Everything bought helps to change lives and supports those in need.  

For more merry magic, visit our Festive Hub and explore what’s going on in in our neighbourhood this season.